Apartment

Remakes of Hollywood hit flicks with Desi tadka is something that has become very common in the last decade or so. Apartment, directed by Jagmohan Mundra known for his movie Provoked starring Aishwarya Rai Bachchan, is one such film that draws from 1992 Hollywood hit 'Single White Female'. With the same treatment as its original, will this taut thriller makes it way with the desi audience? To break the silence early, just as the movie, Apartment is a torture and kills the joy of the thriller genre. 
Apartment revolves around three major characters - Preeti (Tanushree Dutta), her boyfriend Karan (Rohit Roy) and her new tenant Neha (Neetu Chandra). Preeti and Karan who have high flying jobs decide to move in together and rent a posh yet expensive apartment. However, a misunderstanding leads them to part ways which leaves Preethi with no choice but to look for a new roommate to share the expenses of living in such a posh area. In comes Neetu Chandra, a Dehradun girl who seems pretty harmless at first look. But is she as subtle and sweet as she looks? Is it safe to share your space with a complete stranger?
Mundra's message about urban professionals choice of sharing their space with strangers is true and interesting but his efforts in the movie are juvenile and vague. If you have already managed to catch the English original then watching Apartment wouldn't make much sense for it is blatantly ripped and painfully executed. Take all the scenes from the novel flick, add a sleazy scene of Neetu Chandra bathing and the worst item song ever made - that's Apartment for you. With its slow pace, a run-of-the mill climax, plenty of cinematic liberty and predictability, the film does not pass off as a thriller and is tormenting to sit through. Neither the performances by its lead cast nor the music come as a saving grace to this ill constructed flick. Editing and cinematography is OK. 
Neetu Chandra looks confident and enacts her role pretty well. The most talked of bathing scene looked every bit b-grade. Wonder what the hype was all about. Tanushree Dutta and Rohit Roy remain wooden with not many variations to their expressions. Anupam Kher's role is restricted.
To sum up, Apartment is dull and uninteresting for a thriller. Switch off even if it's running on TV.
Mumbai, April 22 (IANS) Director Jagmohan Mundhra, who believes that films should be released on every platform on the same day, will simultaneously release his movie "Apartment" in theatres and on the Rajshri website Friday.
"People going to see 'Apartment' will not be able to see it for free, regardless of which platform they choose. The person, who wants to download and watch it on the computer, will have to pay for it. Even DVD s should be released on the same day as the movie," Mundhra told IANS.Rajshri.com is the official website of Rajshri Media Private Ltd.Mundhra believes that releasing the film in every mode simultaneously would help prevent piracy.
"Piracy fulfills the need of people who don't go to the theater. Whether you release a movie or not, pirated CD s and DVD s are available in the market. It's better to release movies on every platform as long as revenue is generated," said Mundhra."Apartment" is based on a girl from a small town.
Preeti Sengupta (Tanushree Dutta) is an air hostess who lives with her boyfriend Karan Malhotra (Rohit Roy).She is possessive and has issues with trust. Suspecting infidelity, Preeti throws her boyfriend out of the house but soon realizes she can't afford the apartment rent on her own.Neha Bhardwaj (Neetu Chandra), a small-town girl, comes and asks for accommodation. Impressed by her simplicity, Preeti believes she has found a perfect roommate. Slowly, however, things begin to go wrong.Actor Anupam Kher plays a pivotal role in the film.
Asked about the deal with Rajshri.com, Mundhra said: "There is a business share. I don't know the details of the business deal but I know Rajshri.com makes a standard deal. They are the content aggregations. They don't create the content; they take it from people like me."